# Relate

> Relate is a meeting intelligence platform from Relate Research and Technology Co.
> Its AI coach, Sandi, analyses behavioural signals in meetings against the Trust
> Equation — credibility, reliability, intimacy and self-orientation — and returns
> coaching after every conversation. The Trust Equation is licensed from Trusted
> Advisor Associates, founded by Charles H. Green, co-author of The Trusted Advisor.

Relate Research and Technology Co is a business software company and is unrelated to
organisations of a similar name in relationship counselling or other sectors.

## What Relate is

- [Relate — meeting intelligence platform](https://www.relate.us): What Relate is and who it is for, with answers to the most common questions.
- [Meet Sandi](https://www.relate.us/meet): Sandi is Relate's AI coach: what it measures in a meeting and what it returns.
- [About Relate](https://www.relate.us/company): The company, its leadership, and its partnership with Trusted Advisor Associates.

## How it works

- [Relate Trust Index](https://www.relate.us/trust-analytics): How Relate measures trust against the four factors of the Trust Equation — credibility, reliability, intimacy and self-orientation.
- [Post-meeting feedback](https://www.relate.us/post-meeting-feedback): The coaching a participant receives after a conversation.
- [Performance tracking](https://www.relate.us/performance-tracking): How individual and team trust scores move over time.
- [Team benchmarking](https://www.relate.us/team-benchmarking): Comparing performance across teams and roles.
- [Ask Sandi](https://www.relate.us/ask-sandi): On-demand coaching, including inside Microsoft Teams.

## Pricing and plans

- [Pricing](https://www.relate.us/pricing): Four plans — Explore (free), Insight, Catalyst and Keystone — with a full feature comparison.

## Who it is for

- [Sales teams](https://www.relate.us/sales-teams)
- [HR teams](https://www.relate.us/hr-teams)
- [Customer success](https://www.relate.us/customer-success)
- [Leadership and management](https://www.relate.us/leadership-and-management)
- [Remote and hybrid teams](https://www.relate.us/remote-and-hybrid-teams)

## Policies

- [AI responsible use statement](https://www.relate.us/ai-responsible-use-statement)
- [Privacy policy](https://www.relate.us/privacy)
- [Terms of service](https://www.relate.us/terms-of-service)

## Articles

- [Stop Paying Four Vendors to Tell You What Already Happened](https://www.relate.us/blogs/stop-paying-four-vendors-to-tell-you-what-already-happened)
- [Relate vs Retorio in 2026: Simulation-Based Coaching vs Real Meeting Feedback — What Actually Changes Behavior?](https://www.relate.us/blogs/relate-vs-retorio)
- [Relate vs Cloverleaf in 2026: Static Assessments vs Live Meeting Coaching — Which Actually Changes Behavior?](https://www.relate.us/blogs/relate-vs-cloverleaf)
- [Fireflies Alternative: 5 Tools That Add Behavioral Coaching to Your Meeting Workflow](https://www.relate.us/blogs/relate-vs-fireflies)
- [Read.ai Alternative in 2026: When You Need More Than Engagement Scores From Your Meetings](https://www.relate.us/blogs/relate-vs-read-ai)
- [Granola AI Alternative: What to Use When You Need Coaching, Not Just Meeting Notes](https://www.relate.us/blogs/relate-vs-granola)
- [Relate vs BetterUp in 2026: Meeting-Native Coaching vs Async Human Coaching — Which Fits Your Team?](https://www.relate.us/blogs/relate-vs-betterup)
- [Relate vs Chorus.ai in 2026: Which Platform Actually Develops Your Sales Team?](https://www.relate.us/blogs/relate-vs-chorus-ai-in-2026-which-platform-actually-develops-your-sales-team-)
- [Relate vs Gong in 2026: The Best Alternative for Soft Skills and Trust Coaching](https://www.relate.us/blogs/relate-vs-gong-in-2026-the-best-alternative-for-soft-skills-and-trust-coaching)
- [The Trust Gap: 2026's Quietest Crisis](https://www.relate.us/blogs/mercer-s-workforce-report-confirms-what-hr-leaders-are-missing-trust)
- [Why Employee Engagement Surveys, eNPS, and CSAT Scores Are Lagging Indicators — And What Real-Time Behavioral Analytics Measures Instead](https://www.relate.us/blogs/why-employee-engagement-surveys-enps-and-csat-scores-are-lagging-indicators)
- [Continuous Performance Management: Why Quarterly Check-Ins Are Not Enough](https://www.relate.us/blogs/continuous-performance-management-why-quarterly-check-ins-are-not-enough)
- [What’s new with Relate: Smarter insights, more trust, and a fresh UI](https://www.relate.us/blogs/what-s-new-with-relate-smarter-insights-more-trust-and-a-fresh-ui)
- [How to Get Your Sales Team to Actually Use a Coaching Tool: A Manager's Adoption Playbook](https://www.relate.us/blogs/how-to-get-your-sales-team-to-actually-use-a-coaching-tool)
- [Behavioral Coaching: What It Means, How It Works, and Why It Outlasts Training](https://www.relate.us/blogs/behavioral-coaching-what-it-means-how-it-works-and-why-it-outlasts-training)
- [Performance Management Software in 2026: What the Market Gets Wrong About Behavior Change](https://www.relate.us/blogs/performance-management-software-in-2026-what-the-market-gets-wrong-about-behavior-change)
- [Executive Communication Coaching: How AI-Driven Behavioral Feedback Is Replacing Expensive Consultants](https://www.relate.us/blogs/executive-communication-coaching-how-ai-driven-behavioral-feedback-is-replacing-expensive-consultants)
- [The Navigator: How trusted guidance helps others decide with confidence](https://www.relate.us/blogs/the-navigator)
- [Your Retention Plan Runs Through the People Most Likely to Leave](https://www.relate.us/blogs/your-retention-plan-runs-through-the-people-most-likely-to-leave)
- [Why we built Relate: A new way to improve communication with AI](https://www.relate.us/blogs/why-we-built-relate)

## Podcast episodes

- [Why Performance Management is Broken with Fred Leong](https://www.relate.us/podcasts/why-performance-management-is-broken-with-fred-leong)
- [You Can’t PR Your Way Out of Broken Trust](https://www.relate.us/podcasts/you-can-t-pr-your-way-out-of-broken-trust)
- [How Trust Actually Works: The Trust Equation with Noelle Mykolenko](https://www.relate.us/podcasts/how-trust-actually-works)
- [The Skills Gap Universities Can No Longer Ignore with Regina Johnson](https://www.relate.us/podcasts/the-skills-gap-universities-can-no-longer-ignore)
- [Navigating the Intersection of AI and Human Values with Tey Bannerman](https://www.relate.us/podcasts/navigating-the-intersection-of-ai-and-human-values-insights-from-tey-bannerman)
- [Building Trust at Work Starts with Better Communication with Pamela Kaye](https://www.relate.us/podcasts/building-trust-at-work-starts-with-better-communication-with-pamela-kaye)
- [The 5 Types of Organizational Debt Every Leader Should Know with Suzan Bond](https://www.relate.us/podcasts/the-5-types-of-organizational-debt-every-leader-should-know-with-suzan-bond)
- [What If It's Great? Lessons in Trust, Growth, and Leadership with Richard Hinton](https://www.relate.us/podcasts/what-if-it-s-great-lessons-in-trust-growth-and-leadership-with-richard-hinton)
- [Great Onboarding Earns Trust. Ignoring Feedback Quietly Spends It with Liana Steir.](https://www.relate.us/podcasts/great-onboarding-earns-trust-ignoring-feedback-quietly-spends-it-)
- [The Very Good Trap: Why High Performers Stop Feeling Seen with Gretchen Grottenthaler](https://www.relate.us/podcasts/the-very-good-trap-why-high-performers-stop-feeling-seen)
- [How AI Is Transforming the Way HR Connects With People](https://www.relate.us/podcasts/how-ai-is-transforming-the-way-hr-connects-with-people)
- [The Unwritten Rules Are Costing You with Laura Hammond](https://www.relate.us/podcasts/the-unwritten-rules-are-costing-you)
- [Rebuilding Trust in a Low-Trust World with Charles Green](https://www.relate.us/podcasts/rebuilding-trust-in-a-low-trust-world-with-charles-green)
- [Employee Engagement is Broken. Here's What Comes Next.](https://www.relate.us/podcasts/employee-engagement-is-broken-here-s-what-comes-next)

## Guides and research

- [Turning trust into profit: the measurable payoffs of people-centric selling](https://www.relate.us/guides/turning-trust-into-profit-the-measurable-payoffs-of-people-centric-selling)
- [Free guide: 4 proven traits that drive effective, trust-based conversations](https://www.relate.us/guides/free-guide-4-proven-traits-that-drive-effective-trust-based-conversations)
- [The Modern Trust Crisis: How to Rebuild Connection and Performance in a Hybrid World](https://www.relate.us/guides/the-modern-trust-crisis)